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In the eyewear industry, Italian giant Luxottica has built a huge "invisible empire"—it" controls 80% of the global luxury eyewear market, holds the OEM rights of 50+ brands such as Ray-Ban, Chanel, and Prada, and forms a closed-loop monopoly through 7,000+ retail stores. Although this vertical integration model brings more than 20% profit ($30 cost frame sold for $400+), the quality of some luxury sunglasses is worrying.
The living space of many niche independent luxury sunglasses has been greatly compressed. Are you also tired of seeing bombarded celebrity endorsements of Luxottica sunglasses ads but don't know where to buy really good luxury sunglasses? Perhaps this quiet luxury sunglasses from Greece can meet all your needs.
Deep in the cobblestone alleys of the old town of Plaka in Athens, there is a studio that retains a 19th-century olive oil press. Founder Ioannis Tsakalidis transformed the Greek myths told by his grandmother into wearable poems of light and shadow.
In 2013, when the whole of Greece was in the cold winter of the debt crisis, he picked up marble chips from the rubble of the Parthenon and hammered out the first pair of frames with his ancestral metalworking tools. "MYTH is not a luxury product, but a medium for modern people to communicate with ancient civilizations," he said. The studio still retains the stone cross from the Byzantine period, and the craftsmen can see the columns of the Acropolis waking up in the morning light while working.
MYGreece, true to its name, is a luxury sunglasses brand hailing from Greece. The Greek sunglasses always stayed anchored in its core values: live in your myth. It specializes in trendy sunglasses that incorporate the symbols of Athena from ancient Greek mythology, embodying wisdom and timeless beauty. The brand also focuses on blending comfort with uniqueness, making it one of the best 2025 sunglasses trends.
"WOKE AND AWAKE" Collection, their top-selling one, inspired by the movie "Inception," integrates the surreal architectural element into the eyewear design and boldly uses geometric, hollow elements and innovative structure that goes beyond imagination to create a brand new visual experience.
"WOKE AND AWAKE" Collection encourages people to change their perspectives on things and the world. Everyone is welcome to be their own dreamer and see the world through their unique vision. Life has been asleep, and personality has just been awakened. Every person has its own distinctive beauty and charm.
MythGreece embeds such personal ideas into lifestyles, with bold designs highlighting aesthetics, nostalgia, and modern fashion. Wearing these designer sunglasses made in Greece elevates your look with effortless style. As a high-end sunglasses brand, MythGreece is committed to conveying that sunglasses are not only a symbol of identity or a fashion statement but also a muse of inspiration.
Inspired by the gods of myth, MythGreece could be your power of courage among all the top luxury sunglasses brand.
Live in your own myth.
Apart from stylish and creative design, MythGreece also provides the best experience for the wearer.
Firstly, they are 100% UV protection sunglasses, satisfying your expectations for safety sunglasses. Walking on the sunny commute, driving in the sunnies, spending a casual weekend, lying on the sun-soaked beach on vacation, running sunglasses women, or enjoying the sun on cruise ships... No matter what the UV intensity is, MythGreece offers the most chic and also the best sunglasses for driving to reduce glare and assure the best protection. The retro sunglasses brand has been tested by professionals and is the best sunglasses for UV protection.
Second, the special mechanical design entails the wearer feeling comfortable with the best-fitting frame. High-quality material, multi-colored lenses, and high-end frames of sunglasses embrace a sense of sophistication and exquisiteness. The myth-inspired luxury sunglasses brands showcasing mysterious style and extraordinary craftsmanship are definitely the best choice.
No matter what type of trendy sunglasses you are looking for, for example, a pair of sports sunglasses for men or round sunglasses for women that boldly express your unique character, MythGreece would be the retro sunglasses you deserve.
